Opinion On “A Study of Tiger's Toll Misses”
February 22nd, 2012 . by adminA spokesperson suddenly generating a negative image will unlikely have that much of an impact on major companies. The biggest damage will be in direct Tiger apparel, which will unlikely do much harm outside companies that also produce on the course golf apparel as the business is being supplemented by Tiger stuff. Serious golfers don’t wear Tiger Woods apparel on the course. Pepsi can easily change the label on Gatorade to the tiger woods new girlfriendest athlete in style (such as whoever wins the Super Bowl), Electronic Arts isn’t functioning solely on Tiger Woods Golf (they still have Madden). Tiger simply isn’t that big of a driver of business, just a little extra profit.
