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People trying to make money blogging are going to have to first optimize their website for the search engines to ensure that the traffic they receive are in the mood to buy products or services.  If you can locate a problem that searchers are having, and then use keyword optimized links back to your site, you will be able to increase your position in the search results pages for that search term.  Then it is up to you to figure out a way to make money off of those search engine users.  This is how you make money blogging, and if done right, make a lot of money blogging.