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if you will be having signs printed any time soon, consider carefully whether or not you need to use color. In some instances it is not necessary for a sign to be printed in anything else except black ink. For example, you may be printing a sign to indicate that your business has moved — it may be just as effective in black and white. An additional reason for avoiding the unnecessary use of color when printing a sign is that a colored sign will almost always cost more — in some cases considerably more — than a black and white sign.