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The purpose of such investment in the ice fishing market is to promote the cause of ice fishing among the angling community. Coupled with it is the lure of camaraderie, which binds an angler to another in the ice fishing sport. Whether you are huddled together on four inches of ice on a frozen lake in Illinois with your lures, fly fishing flies fishing bait, or a group of permanent shacks is parked on two feet of ice in northern Minnesota, the fishing takes a back seat to the total outdoors experience. If you are somewhat a foodie, all you do is step on any frozen lake any time of day and get into a group of ice fishermen and you will smell chili.