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Pretty interesting news, it seems The Blu-ray Disc Association is seeing pressure from Hollywood studios to embrace plans for 3-D movies. Many see that Blu-ray technology is the way true 3-D movies in the home will eventually be delivered. Analyst are expecting to see 3-D movies in homes by 2011, we’ll see how true this is. For now I’m happy with my crystal clear Blu-ray movies. According to Cable review the Blu-Ray Disc Association is developing its position on stereoscopic 3-D under growing pressure from Hollywood studios who want to create a home video market for their rising number of stereo 3-D movies.

“There are discussions going on right now, and we are putting together a public statement,” said Andy Parsons, chairman of the association’s marketing group. At least four ad hoc industry groups formed just this year to explore standards for stereo 3-D on TV. The Society of Motion Picture and Television Engineers held a meeting this week to form a task force to explore a 3-D content mastering standard. The Consumer Electronics Association will hold a meeting in October to determine if it should try to set standards potentially covering, TVs, set-top box and disk players.